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The Department of Financial Services (DFS) under the Ministry of Finance has launched the Common Landing Portal for the Unclaimed Financial Assets. This platform has been developed with the collaboration with the PSB alliance to help the citizens easily search and trace the unclaimed financial assets across various sectors. This initiative supports the government’s “आपकी पूँजी, आपका अधिकार (Your Money, Your Right)” campaign.
What is the Common Landing Portal?
The Common Landing Portal is the single online platform which is designed to provide easy access to multiple search facilities related to unclaimed financial assets. Instead of just visiting separate websites for the different financial institutions, users can now access the unified gateway which directs them to relevant search systems.
The portal has been developed in partnership with the PSB Alliance and it is intended to simplify the process of tracing forgotten or unclaimed financial assets. This significantly improves the convenience for individuals and families searching for their rightful funds.
Types of Assets Covered Under the Portal
One of the main features of the platform is its ability to provide the access to information from the various segments of the financial ecosystem.
Citizens Can Search For the,
- Unclaimed bank deposits
- Unclaimed insurance claims
- Shares and securities
- Unpaid dividends
- Mutual fund investments
- Other eligible financial assets
By bringing these services together under one platform and the government aims to reduce complexity and improve public awareness.
Supporting the ‘Your Money, Your Right’ Campaign
The portal is an important extension of the nationwide campaign which named the “आपकी पूँजी, आपका अधिकार (Your Money, Your Right).”
The campaign was launched by the Department of Financial Services in collaboration with the,
- Financial sector regulators
- Public and private banks
- Insurance companies
- Financial institutions
- Market intermediaries
The primary objective is to create the awareness about unclaimed assets and to help citizens recover funds that legally belong to them.
How the Portal Will Benefit Citizens
The Common Landing Portal has been designed with the strong focus on citizen convenience. Earlier individual person often had to visit the multiple websites or contact different institutions to search for unclaimed assets.
Now, the users can begin their search through a single access point.
Key Benefits
- Easy access to the information
- Single-window search facility
- Reduced time and effort
- Improved transparency
- Better awareness of financial entitlements
- Simplified asset tracing process
Role of PSB Alliance in the Initiative
This platform has been developed in collaboration with the PSB Alliance. This organization works to improve the banking services through technology-driven solutions.
PSB Alliance has played the key role to creating the digital infrastructure that supports customer-centric banking services across India. Also its partnership with DFS demonstrates the growing importance of technology in to improving financial accessibility and public service delivery.
